Logo • Collateral
El Camino Catering is a family-run catering company from Santa Barbara, California. The logo and collateral were designed to elevate the company’s current brand and maintain the friendly and familiar personality associated with their original Mexican food catering truck. The sun rays and typography in the logo were chosen to feel approachable, while the colors were selected to bring a modern edge to the brand.
But enough about the brand, let’s go eat some burritos.