Role: Branding of Resort + On Site Restaurants
The Sunriver Resort brand refresh was created to compliment the natural beauty of its location in central Oregon, with earthy blues and greens. We updated the logo, typography and colors and implemented a system for brand usage.
The logomark of the three trees was created by hand using a brush pen, a technique that adds layers, texture, and an element of warmth. It captures the human connection to the land, much like the experience enjoyed by all who visit Sunriver Resort.